Yizheng Brand Experience Center: Illuminating the Art of Erasers

A Visual Spectacle that Brings the Brand to Life

The Yizheng Brand Experience Center, located in the factory itself, is meant to be part of the entire sales journey. It aims to make the brand relevant to both partners and consumers. To achieve this, Yah Li Toh and Xiu Fen Ban collaborated with the client to deliver a unique and immersive experience. The designers were given the task of creating light artworks using erasers as the main material.

The design process began with a series of investigations into the reflective quality, refraction quality, and translucency of rubber with light. The designers experimented with different samples of erasers, testing their interaction with various light sources and distances. The goal was to find the perfect mix of rigidity and translucency in the rubber to create visually stunning light installations.

Two of the standout installations in the Yizheng Brand Experience Center are "Footsteps of Light" and "Speckles." "Footsteps of Light" is made up of white rubber blocks that protrude from the wall in a seemingly random fashion. When the light is turned on, the Chinese characters for Yizheng come into view. The size and positioning of the rubber blocks were carefully calculated to create the desired shadow effect.

"Speckles" is a light painting created using reflected light from colored rubber blocks. The inner sides of the blocks are made from specially customized pieces of colored erasers, while the exterior sides are left white. This creates a surprising effect when the lights are turned on, revealing the reflections and beauty of the colored jelly erasers.

The Yizheng Brand Experience Center was completed in November 2016 after months of research and experimentation. The designers faced challenges in finding the right dimensions and positioning of the rubber blocks to create the desired effects. They also had to ensure that the rubber material had the right translucency to filter the light without revealing the internal light source.

The Yizheng Brand Experience Center has been recognized for its innovative design, winning the Bronze A' Design Award in 2017. This award is bestowed upon designs that exhibit strong technical and creative skills, contributing to quality of life improvements. Yah Li Toh and Xiu Fen Ban's use of light and erasers in their bespoke light artworks truly brings the brand to life, making the Yizheng Brand Experience Center a must-visit destination for art and design enthusiasts.